I'm a recruiter-turned-consultant who has spent a career sitting in between what companies say they want and what candidates actually need. Built Well is what happens when you stop tolerating that gap and decide to close it.
Hayden Sherwood · Founder, Built Well
In my past agency life, I supported hiring across all kinds of industries and organizations. Mostly early-stage startups...the kind of companies where you're building the interview process at the same time you're running it, where the hiring manager is also the CEO, and where a bad hire changes the trajectory of the company. I also started to see a pattern. Companies weren't failing at recruiting because they didn't care. They were failing because they hadn't built a real foundation.
After nine years of seeing the same issues, like job descriptions that described a unicorn candidate, careers pages that said nothing, and interview processes that exhausted everyone and went nowhere, I wanted to do something about it at scale. Not just for one company at a time, but as a practitioner who could move between organizations and actually transfer what works.
At the same time, I kept getting messages from people in my network. Friends of friends. Former candidates. People who had been laid off, or were quietly looking, or had applied to forty jobs and heard nothing back. They weren't looking for someone to find them a job. They needed someone to tell them the truth about why it wasn't working, and how to fix it.
Built Well is both of those things at once. I help implement a talent infrastructure that's built well, and ensure candidates are positioned well for their job search.
I don't do vague audits or resume rewrites that removes everything that makes you interesting. I work in the specifics: the messaging in your job description, the questions you fumbled in your last interview, and the real reason your careers page isn't converting.
I work efficiently, I communicate clearly, and I don't disappear mid-engagement. If something isn't working, I'll tell you.
"Recruiting isn't a pipeline problem. It's a clarity problem, and most companies are solving for the wrong thing."
— Hayden Sherwood, Founder · Built Well
What I believe
The companies that hire best aren't the ones with the biggest budgets. They're the ones who know exactly who they're looking for and why.
How you treat someone who doesn't get the job is a public statement. People talk. A thoughtful process is not just the right thing, it's good business.
The application process is opaque by design, and while there are reasons for that, I believe in giving people real, specific feedback.
You can outwork a bad process, until it catches up with you. The companies that scale well aren't grinding harder. They've built the foundation that does the heavy lifting for them.
Between what a hiring manager says they want and what they actually mean, and between what a candidate has done and what they're capable of.
Most read like a wishlist, without clarity behind the need. The best ones sound like a real person wrote them for another real person.
Background
I learned to work fast and work both sides. Agency recruiting is a crash course in everything recruiting gets wrong, and occasionally right. I built the habits around accountability, speed, and candidate care that still define how I work.
I moved in-house to a B2B tech company. I built recruiting functions from scratch multiple times: ATSs, JD libraries, interview frameworks, careers pages, the works. This is where I learned what good infrastructure actually looks like.
I began working with multiple companies simultaneously as a fractional resource, giving early-stage teams access to senior recruiting strategy without the full-time overhead. Confirmed that this model works better for both sides.
I formalized my consulting practice. I offer two service lines: one for companies building talent programs, and one for individuals navigating their search. The same belief holds true for both: good hiring is possible when someone builds it well.
Beyond the work
I've been laid off three times in the last three years, and have started from scratch multiple times. If anyone knows how daunting of a process that can be, it's me. I understand the toll it can take on a person, and I can't pretend that personal and professional don't overlap.
Find me on Substack. I write about career, identity and building a business while being a working parent. It's the human side of this work that goes beyond job descriptions and a LinkedIn profile.
I believe the best professional relationships are honest ones. So if you're looking for someone who will tell you what you want to hear, I'm probably not the right fit. If you want someone who will give you constructive feedback and help you implement it — let's talk.
Agency and in-house. B2B tech. Early to mid-stage. All of it informs the work.
My recruitment focus has been in marketing, brand creative, digital product and GTM domains.
Finally decided to put all of the thoughts rolling around in my head into words, and launched my Substack as a creative outlet.
I've been in both positions. The dual perspective is the whole point.
Ready to work together
Whether you're building a hiring program or figuring out your next move, start here.